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We love hockey. We understand the game and its diehard fans. After 25 years of proudly supporting ice hockey, we feel like parents cheering on their kids. Why? Because it’s our game, too!

We want to pass along the passion for the game from generation to generation. This year’s campaign pays tribute to ice hockey and the bond between parents and their kids.

In the end, it doesn’t matter who takes home the gold medal. When all of us get together and express our strongest support, it will be an unbeatable championship this year. We wish the best of luck to all nations competing in the championship!